And with the slogan, ‘Proudly Canadian’ in the footer of their website, I felt it only necessary to include the maple leaf in there as well. I formed the logo into the shape of a football badge, with the name surrounding a central ‘DE’ emblem that has a distinctive sports/varsity feel. They provide a high standard of technical development, self-awareness, mental strength, leadership, and, above all, professionalism.
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Their mission is to enrich the experience and development of youth football in Canada at a grassroots level by creating unique opportunities that help young players achieve their goals.ĭEFC strives to help youth players unlock their full potential.
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The David Edgar Football Camps (DEFC) vision is for every youth soccer player in Canada to have an equal opportunity to become a professional footballer on par with the best countries and systems in the world. Professional footballer and Canadian National team centre back David Edgar asked me to come up with a sports themed logo for his youth training camps, based in Waterloo, Canada. I also generated some iconography for the separate day and 5K events. I then worked this colour scheme into the website, creating some background imagery off of the logo design, and the route maps. I styled the logo in the form of a badge, along with a distinctly retro colour scheme. The trek revolved around building hope for the future by transforming lives and creating a forest for everyone to enjoy, whilst ensuring that those who have served the public are never forgotten.Īfter an exhaustive exploration around themes of remembrance and nature, I was able to conceptualise the day in the form of a truly British tree, silhouetted in front of a sunset (given that the trek would span over a number of evenings). The event runners needed a logo and website putting together, as well as illustrative elements to support the project. In 2019 three UK charities partnered together to create The National Forest Trek, a three-day fundraising challenge event. We kept the same colour palette we chose back in 2016, and went about applying the new style to his new website, which I built for him in Squarespace.įun fact: the Roman numerals in his badge version are 16 and 21. Once we had the logomark (Mike’s face) completed, I went about generating multiple scalable formats to work across different mediums. We also had to make some decisions on which hairstyle and facial hair to use (he’s recently grown his hair out, but was probably better known as bald. Capturing Mike’s likeness in a vector format took a huge effort, and more than 40 variations to get right. While I’m extremely proficient in Adobe Illustrator, I’m no artist. This was one of the hardest briefs I’ve worked on. As he is now well and truly known as The Laughing Chef, his tagline needed to be incorporated into his new logo, along with a likeness of his laughing face.
Mike came back to me for a complete rebrand of the logo we made together back in 2016. He’s known as The Laughing Chef, because he has the most infectious laugh you’ve ever heard. He overseas Rare Restaurants and Boudica in the UK. Mike Reid is a British chef, a co-host of My Market Kitchen on channel 10 Australia and Ready Steady Cook on the BBC.
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